Next week join Mayer/Reed at the SEGD 2022 Conference in Portland where we’ll share our work and the value of collaboration, inclusive process and design rigor with the experiential graphic design community.

Context of Design PDX+SEGD – The conference will kick-off with event chairs—Kathy Fry, SEGD President, Mayer/Reed Principal; Alper Yurtseven, Mayer/Reed Senior Designer; and Traci Sym, SEGD Vice-President, Plus & Greater Than—presenting a local look at wayfinding, digital, exhibition, brand, interior and placemaking.

PDXNext Tour – Mayer/Reed Associate Bryan Stevens and Senior Designer Alper Yurtseven, along with Irene Ng (Port of Portland) and Dan Meeker (HOK), will lead a tour of the transformative Portland International Airport expansion and share the Signage and Wayfinding Master Plan development and implementation. Mayer/Reed is leading the signage and wayfinding implementation design throughout the PDXNext projects.

Columbia River Gorge Tour – Mayer/Reed Associate Debbie Shaw, along with Renee Tkach (Friends of the Columbia River Gorge), will lead a tour of the Columbia River Gorge Scenic Area. Amidst breathtaking waterfalls and viewpoints, they’ll discuss interpretation, education and wayfinding projects that ensure the Gorge remains wondrous, wild and open to all. Mayer/Reed’s work includes the Vista House, Towns to Trails, Columbia River Gorge Historic Highway Trail signage, Travel Oregon Bike Hubs and an accessible trails project. 

TriMet Transit Tour – Mayer/Reed Senior Designer Rob Wente will lead a tour of the MAX light rail system and new BRT bus line with Jesse Stemmler and Fiona Lyon of TriMet. They’ll explore the TriMet brand, station design, wayfinding, art and integration of bike friendly design. Mayer/Reed’s work includes the Portland Transit Mall, Orange Line, Division Street Transit and the Tilikum Crossing.